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Research papers

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
September 29, 2023
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Citation

Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china